Everyday Life · 日常 rìcháng

谈价

tánjià

The money half of a factory negotiation: reading a quotation, tax and invoices, trade terms, deposits and balances, haggling lines, and the numbers that trip learners up.

~14 min read
报价 bàojià The Quotation
一个价格,五个问题 yí ge jiàgé, wǔ ge wèntí · One Price, Five Questions

谈价 (tánjià) is "talk price"; 讲价 (jiǎngjià) and 砍价 (kǎnjià, "chop the price") are the market-stall versions. A unit price on its own tells you little. Before comparing two factories, establish five things about each number: the currency, whether tax is included, the trade term (where the goods are handed over), the quantity it assumes, and how long it is valid. Two quotations of "4.20" can differ by fifteen percent once those are fixed. The phrases in this section are the questions that pin them down, and the sections below explain the answers you will hear.

报价单 bàojiàdān quotation sheet
报价 (bàojià) is both the verb "to quote" and the noun "quote." Ask for it in writing, line by line: 分项报价 (fēnxiàng bàojià) is an itemised quote that breaks out the product, packaging, tooling, and printing.
麻烦您做一份分项报价,包装和印刷单独列出来。
Máfan nín zuò yí fèn fēnxiàng bàojià, bāozhuāng hé yìnshuā dāndú liè chūlái.
Could you prepare an itemised quotation, with packaging and printing listed separately?
单价 dānjià unit price
The price per piece; 总价 (zǒngjià) is the total, 金额 (jīn'é) the amount on a line. The usual follow-up is what the unit price includes: 包括 (bāokuò) and 不包括 are the words to listen for.
这个单价包括彩盒和外箱吗?
Zhège dānjià bāokuò cǎihé hé wàixiāng ma?
Does this unit price include the colour box and the master carton?
有效期 yǒuxiàoqī validity period
How long a quote holds. Factories tie it to material prices, especially steel, and to the exchange rate (汇率 huìlǜ). A quote with no date can be reopened at any time.
这个报价有效期多久?如果钢材涨价,你们会调价吗?
Zhège bàojià yǒuxiàoqī duō jiǔ? Rúguǒ gāngcái zhǎngjià, nǐmen huì tiáojià ma?
How long is this quote valid? If steel prices rise, will you adjust the price?
阶梯价 jiētījià tiered pricing
"Staircase price": the unit price falls as quantity rises. Asking for a tier table is the cleanest way to learn the factory's real cost curve, and it moves the conversation from "lower the price" to "at what quantity."
能给一个阶梯价吗?一千、三千、五千、一万分别是多少?
Néng gěi yí ge jiētījià ma? Yìqiān, sānqiān, wǔqiān, yíwàn fēnbié shì duōshao?
Could you give tiered pricing? What is the price at 1,000, 3,000, 5,000, and 10,000 respectively?
成本 chéngběn cost
What the factory pays, as opposed to 价格 (jiàgé), what you pay. 原材料 (yuáncáiliào, raw materials) and 人工 (réngōng, labour) are the two cost lines you will hear cited when a price goes up. 利润 (lìrùn) is profit.
您说原材料涨了,大概占成本的多少?
Nín shuō yuáncáiliào zhǎng le, dàgài zhàn chéngběn de duōshao?
You say raw materials went up. Roughly what share of the cost are they?
发票 fāpiào Tax and Invoices
含税还是不含税 hánshuì háishi bù hánshuì · Tax In or Tax Out

China's value-added tax, 增值税 (zēngzhíshuì), is 13% on most manufactured goods sold by a general taxpayer. A price can be quoted 含税 (hánshuì, tax included) or 不含税 (bù hánshuì, tax excluded); you will also hear 裸价 (luǒjià, "naked price"), which some suppliers use for the tax-free figure and others for the bare product without packaging, so ask which. The gap is the full 13%, so ask every time. As a general pattern, a price quoted in US dollars for export is usually tax-exclusive, because exported goods are zero-rated and the exporter of record can reclaim input VAT as 出口退税 (chūkǒu tuìshuì, export tax rebate). A price quoted in RMB often assumes a domestic buyer who wants a VAT invoice, and includes the tax. If you are paying in dollars and the price is 含税, ask what you are paying the tax for.

含税 hánshuì tax included
含 is "to contain." The pair 含税 / 不含税 appears on almost every RMB quotation; 含运费 (hán yùnfèi) is freight included, 含包装 packaging included. The same 含 works for anything the price might or might not cover.
这是含税价还是不含税价?
Zhè shì hánshuì jià háishi bù hánshuì jià?
Is this price with tax or without?
发票 fāpiào invoice; official tax receipt
In China 发票 means an official, tax-registered invoice, not a bill a company can print for itself. 专票 (zhuānpiào) is the special VAT invoice that lets a Chinese business buyer deduct input tax; 普票 (pǔpiào) is the ordinary one. For export trade the documents are different: 形式发票 (xíngshì fāpiào) is the proforma invoice (PI) you pay against, and 商业发票 (shāngyè fāpiào) the commercial invoice that travels with the goods.
请先发形式发票,我们确认以后安排定金。
Qǐng xiān fā xíngshì fāpiào, wǒmen quèrèn yǐhòu ānpái dìngjīn.
Please send the proforma invoice first; once we've checked it we'll arrange the deposit.
出口退税 chūkǒu tuìshuì export VAT rebate
The refund of input VAT on exported goods, claimed by whoever exports them. A factory with its own export licence (自营出口 zìyíng chūkǒu) claims it directly; one without exports through a trading company (外贸公司 wàimào gōngsī), which adds a layer of margin. Asking who exports tells you who is in the chain.
你们有自己的出口权吗?还是通过外贸公司出口?
Nǐmen yǒu zìjǐ de chūkǒuquán ma? Háishi tōngguò wàimào gōngsī chūkǒu?
Do you have your own export rights, or do you export through a trading company?
贸易条款 màoyì tiáokuǎn Trade Terms
谁付到哪儿 shéi fù dào nǎr · Who Pays How Far EXW 出厂价 chūchǎngjià → ex works: you collect at the factory gate and pay everything after
FOB 离岸价 lí'ànjià → free on board: the factory pays until the goods are loaded on the ship at the named port
CIF 到岸价 dào'ànjià → cost, insurance, freight: the factory pays sea freight and insurance to your port
DDP 完税后交货 wánshuì hòu jiāohuò → delivered duty paid: the seller covers freight, import duty, and delivery to your door
离岸价 lí'ànjià FOB price
"Leave-shore price." Most export quotes are FOB, always with a port: FOB宁波, FOB深圳. In speech people simply say the letters, F-O-B. The port matters, since inland trucking to a distant port is part of the factory's cost.
这个价格是FOB哪个港口?
Zhège jiàgé shì FOB nǎge gǎngkǒu?
This price is FOB which port?
运费 yùnfèi freight charge
海运 (hǎiyùn) is sea freight, 空运 (kōngyùn) air freight, 快递 (kuàidì) express courier for samples. 货代 (huòdài) is the freight forwarder. 整柜 (zhěngguì) is a full container load, 拼柜 (pīnguì) a shared one.
我们有自己的货代,你们只要报FOB价就行。
Wǒmen yǒu zìjǐ de huòdài, nǐmen zhǐ yào bào FOB jià jiù xíng.
We have our own forwarder, so you only need to quote FOB.
付款 fùkuǎn Payment
定金不是订金 dìngjīn bú shì dìngjīn · Two Deposits That Sound the Same

The most common terms are 30% deposit and 70% balance, written 百分之三十定金,百分之七十尾款 or simply "30% T/T". Before you write the word "deposit" in Chinese, know that two characters are pronounced dìngjīn and mean different things in law. 定金 (with 定, "to fix") is a legal earnest under Articles 586 and 587 of China's Civil Code: if the buyer walks away it is forfeited, and if the seller fails to perform it must pay back double. It is capped at 20% of the contract value; any amount above that does not count as 定金. 订金 (with 订, "to book") has no such rule and is treated as an advance payment, refundable against the price. 预付款 (yùfùkuǎn, prepayment) is the neutral term. Which word appears in your contract decides what happens to the money if the deal fails, so choose it deliberately and have a lawyer check it.

尾款 wěikuǎn balance payment
"Tail money." What triggers it is the real negotiation: 出货前 (before shipment), 验货后 (after inspection passes), or 见提单副本 (jiàn tídān fùběn, against a copy of the bill of lading). The later the trigger, the more leverage you keep.
尾款我们见提单副本付,这是我们的标准条款。
Wěikuǎn wǒmen jiàn tídān fùběn fù, zhè shì wǒmen de biāozhǔn tiáokuǎn.
We pay the balance against a copy of the bill of lading; that's our standard term.
验货通过以后再付尾款。
Yànhuò tōngguò yǐhòu zài fù wěikuǎn.
The balance is paid after inspection passes.
电汇 diànhuì wire transfer (T/T)
"Electric remittance," usually just called T/T. 信用证 (xìnyòngzhèng) is a letter of credit (L/C), slower and more paperwork, with the bank standing between the parties. 手续费 (shǒuxùfèi) is the bank charge; agree who bears it, or the factory will receive less than the invoice and ask you for the difference.
付款方式是电汇,银行手续费各付各的。
Fùkuǎn fāngshì shì diànhuì, yínháng shǒuxùfèi gè fù gè de.
Payment is by T/T, and each side pays its own bank charges.
水单 shuǐdān bank remittance slip
The bank's proof that you sent the money, also 汇款水单. The factory will ask for it the moment you say you have paid, and production often waits for it. Send it promptly; it is the fastest way to start the lead-time clock.
定金今天已经汇出,水单发您微信了,请查收。
Dìngjīn jīntiān yǐjīng huìchū, shuǐdān fā nín Wēixìn le, qǐng cháshōu.
The deposit went out today; I've sent you the remittance slip on WeChat, please check.
账户 zhànghù bank account
收款账户 (shōukuǎn zhànghù) is the receiving account. Fraudsters impersonate suppliers by email and announce new bank details. Treat any 换账户 (huàn zhànghù, change of account) message as suspect until confirmed by phone or video with a person you know, and check that the account name matches the company on the contract.
账户变更我们必须电话确认,收款人要和合同上的公司名称一致。
Zhànghù biàngēng wǒmen bìxū diànhuà quèrèn, shōukuǎnrén yào hé hétong shang de gōngsī míngchēng yízhì.
We must confirm any change of account by phone, and the payee must match the company name on the contract.
讲价 jiǎngjià Haggling Lines
有来有往 yǒu lái yǒu wǎng · Give and Take

A factory expects to be asked for a better price, and its first quote usually leaves room for the request. Asking flatly and repeatedly for a lower number tends to produce a cheaper material rather than a smaller margin. The more productive move is the trade: offer something the factory values, such as a larger quantity, a faster deposit, a longer forecast, or fewer colours, and ask for a price in return. The softeners that keep this courteous, 能不能 (néng bù néng), 麻烦 (máfan), and 我们也理解 (wǒmen yě lǐjiě, "we understand too"), are covered on the meeting-room page; the lines below are the price-specific ones.

您会听到 nín huì tīngdào · What You Will Hear Back 这已经是最低价了 zhè yǐjīng shì zuì dī jià le → "this is already the lowest price": sometimes true, often the opening line of the next round
我们几乎没有利润 wǒmen jīhū méiyǒu lìrùn → "we make almost no profit": a standard line, not a statement of accounts
原材料涨了 yuáncáiliào zhǎng le → "materials went up": ask by how much and which material
量大可以谈 liàng dà kěyǐ tán → "with volume we can talk": name a volume and get a number
我去申请一下 wǒ qù shēnqǐng yíxià → "let me apply for it": the salesperson needs the boss's sign-off, and is likely on your side
便宜一点 piányi yìdiǎn a bit cheaper
The basic request, best softened. 价格有点高 (the price is a bit high) states the problem without accusing; 还有空间吗 (is there still room?) invites a counteroffer without naming one.
这个价格对我们来说有点高,还有没有空间?
Zhège jiàgé duì wǒmen lái shuō yǒudiǎn gāo, hái yǒu méiyǒu kōngjiān?
This price is a little high for us. Is there any room left?
目标价 mùbiāojià target price
Naming your target moves the discussion from "lower" to "can you reach this." Give it with a reason, such as a retail price point or a competing quote (另一家的报价 lìng yì jiā de bàojià), without naming the other factory.
我们的目标价是三块八美金,您看能不能做到?
Wǒmen de mùbiāojià shì sān kuài bā měijīn, nín kàn néng bù néng zuòdào?
Our target price is 3.80 US dollars. Do you think you can reach it?
如果……就…… rúguǒ … jiù … if … then …
The grammar of a trade. Put your concession in the 如果 clause and the price in the 就 clause, so the concession is conditional on the number.
如果我们下一万个,单价能不能降到四块?
Rúguǒ wǒmen xià yíwàn ge, dānjià néng bù néng jiàng dào sì kuài?
If we order ten thousand, can the unit price come down to four?
如果定金提高到百分之五十,价格就再让两个点,可以吗?
Rúguǒ dìngjīn tígāo dào bǎi fēn zhī wǔshí, jiàgé jiù zài ràng liǎng ge diǎn, kěyǐ ma?
If we raise the deposit to 50%, could you take another two percent off?
让价 ràngjià to concede on price
让 is "to yield." 让利 (rànglì) is giving up margin; 降价 (jiàngjià) is simply lowering the price, 涨价 (zhǎngjià) raising it, 还价 (huánjià) making a counteroffer. 底价 (dǐjià) is the floor price a side will not go below.
我们这边也让一步,交期可以放宽一周。
Wǒmen zhèbiān yě ràng yí bù, jiāoqī kěyǐ fàngkuān yì zhōu.
We'll give a little on our side too: the delivery date can move out by a week.
一言为定 yì yán wéi dìng it's a deal
"One word and it is fixed." The spoken handshake once the number is agreed. Follow it at once with a written confirmation; the WeChat page in this series has the message templates.
好,四块一,FOB宁波,一言为定。我今天把订单发给您。
Hǎo, sì kuài yī, FOB Níngbō, yì yán wéi dìng. Wǒ jīntiān bǎ dìngdān fā gěi nín.
Agreed: 4.10, FOB Ningbo. I'll send you the purchase order today.
数字 shùzì Numbers That Trip You Up
按万数 àn wàn shǔ · Counting in Ten-Thousands

English groups digits in thousands; Chinese groups them in ten-thousands. 万 (wàn) is 10,000 and 亿 (yì) is 100,000,000, so 100,000 is 十万 (shí wàn, "ten ten-thousands") and a million is 一百万. Quantities and totals in a factory meeting are spoken this way, and a slip of one place is a tenfold error. The safe habit is to write every number down and ask the other side to read it back. Percentages and discounts carry their own trap, below: 打八折 does not mean 80% off.

大数 dà shù · Large Numbers 3,000 → 三千 sānqiān
12,000 → 一万二 yíwàn èr, or 一点二万 yī diǎn èr wàn
50,000 → 五万 wǔwàn
100,000 → 十万 shíwàn
1,000,000 → 一百万 yìbǎi wàn
10,000,000 → 一千万 yìqiān wàn
100,000,000 → 一亿 yí yì
折和点 zhé hé diǎn · Discounts and Points 打九折 dǎ jiǔ zhé → pay 90% of the price (10% off)
打八五折 dǎ bā wǔ zhé → pay 85% (15% off)
九五折 jiǔ wǔ zhé → pay 95% (5% off)
降三个点 jiàng sān ge diǎn → lower by three percent
百分之三 bǎi fēn zhī sān → 3%, the formal way to say it
翻一倍 fān yí bèi → to double
块 · 毛 · 分 kuài · máo · fēn units of currency, spoken
Spoken prices use 块 for the main unit, 毛 for tenths, 分 for hundredths; written prices use 元, 角, 分. The trailing unit is often dropped: 四块一 is 4.10, 三块八五 is 3.85. Factories apply the same words to dollars, so add 美金 (měijīn) or 人民币 (rénmínbì) when it could be either.
您刚才说的是三块八五人民币,还是三块八五美金?
Nín gāngcái shuō de shì sān kuài bā wǔ rénmínbì, háishi sān kuài bā wǔ měijīn?
Did you just say 3.85 in RMB, or 3.85 in US dollars?
打折 dǎzhé to give a discount
折 counts tenths of the price you pay, not the amount taken off. 八折 means you pay eight tenths, a 20% discount. Learners hear "eight" and think "80% off." In a negotiation 点 (diǎn, a percentage point) is more common than 折 for small moves.
第二个订单能打九五折吗?
Dì-èr ge dìngdān néng dǎ jiǔ wǔ zhé ma?
Could the second order get 5% off?
汇率 huìlǜ exchange rate
A factory that quotes in dollars but pays its costs in RMB carries the exchange risk and may ask to reprice when the rate moves. 汇率波动 (huìlǜ bōdòng) is fluctuation. Agree a reference rate, or a band within which the price stays fixed.
汇率波动在百分之三以内的话,价格不变,好吗?
Huìlǜ bōdòng zài bǎi fēn zhī sān yǐnèi de huà, jiàgé bú biàn, hǎo ma?
As long as the exchange rate moves less than 3%, the price stays the same. Agreed?
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